In 2022, MTJ generated more than 2,000 pieces of coverage across 600+ platforms, jumped five places in Prolific North’s Top 50 PR Agencies, and been named in their Top 20 Fastest Growing PR Agencies.

Here, we take a look back over our most successful moments in 2022. We hope you find it useful for inspiration for your own campaigns this year.

SPAR Wine – 50 pieces of coverage for Veganuary

Spar vegan wine launchWe popped a cork on 2022 with a launch campaign for SPAR Wine’s new vegan range. SPAR tasked us with an awareness campaign to drive store footfall and to inform media and consumers that the entire SPAR Wine range is now 100% vegan. The campaign consisted of traditional PR mechanics, such as media mailers and press engagement and used more than 30 influencers. We generated more than 50 pieces of media coverage and 5 million+ opportunities to see.

Typhoo – Tea Tour

Also in January, we embarked on a sampling tour to reach shoppers across the North West, creating a Tea-stop for shoppers outside of supermarkets and discounters including Tesco, Iceland and Home Bargains. This was the first activation we have done with Typhoo, with great results and more than 11,000 people engaged.

Cauldron – Carbon neutral

Cauldron partners with ClimatePartner for carbon neutral statusWe had the pleasure of supporting Cauldron with the announcement of its carbon-neutral certified status. The brand achieved carbon neutrality across the entire range by working with ClimatePartner on offsetting projects. We launched the news across a range of platforms, including print, digital, broadcast interviews and advertising in The Grocer.

Aryzta – It’s all about sourdough

Aryzta invests in sourdough capabilitiesIn April, we announced Aryzta’s plans to double its sourdough and speciality bread capacity to UK trade media, generating more than 30 pieces of coverage in a matter of weeks. We’re now implementing an always-on PR campaign to promote the international bakery specialists’ live perpetual starter, which has been grown and regenerated for more than 30 years!

Barr – Actionable sustainability insight

AG Barr and SLR magazine team up to discuss deposit return scheme tipsWith sustainability high on the agenda and the Deposit Return Scheme on the horizon, we worked with AG Barr and SLR magazine to demonstrate that retailers can quickly and easily up their sustainability game. A roundtable event brought together Scotland’s top independent retailers with symbol groups to create actionable insight to help retailers take ownership of the sustainability agenda in their communities.

Florette – Thank you NHS Day

Florette supports NHS Charities TogetherIn July, to promote and celebrate Florette’s on-pack partnership with NHS Charities Together, we unveiled a life-size mural that gave a ‘thumbs up’ to all NHS frontline and key workers. We hosted the event at an NHS hospital and attracted national and regional coverage across all media types

The MTJ Retail Excellence Panel

Retail Excellence PanelThere’s nothing more important than hearing first-hand from retailers about the challenges and opportunities that they face. That’s why we launched our Retail Excellence Panel earlier this year. It has already proved invaluable in helping us adapt clients’ strategies to support those selling their products.

Kepak – Convenience channel competition

Kepak Convenience food to go competitionWith food to go becoming one of the key (and most lucrative) missions in convenience stores, we devised a campaign to promote Rustlers branded food-to-go equipment. The three-week campaign resulted in more than 150 hot leads for the Kepak team.

Quorn – HQ sampling

Quorn Tesco and William Reed samplingIn October 2022 we took the Quorn electric food truck on the road to two major headquarters. Starting at William Reed and then onto Tesco on day two, the tour was designed to strengthen media and buyer relationships, showcase Quorn’s new Deli range, and offer an exclusive taste of the Spicy Buffalo Fillet Burgers that were launching soon. The tour was a great success with lots of requests for another visit.

Burton’s Biscuits – Targeted coverage

Burton's biscuits targeted communications Foodservice is one of the most fragmented industries making it difficult to target with brand messaging. Burton’s Foodservice division enlisted MTJ to drive awareness and sales of its new Burton & Brown biscuit brand. We wanted to secure lucrative listings and raise awareness of the recently launched addition to Burton’s portfolio. To do this, we mailed an e-shot to the inboxes of influential decision makers across coffee shop and hotel sectors. Within one hour of distribution, we received more than 70 responses requesting more information.

Republic Technologies UK – The Red Hot Chilli Pipers

Republic Technologies and MTJ PR bring the Red Hot Chilli Pipers to the Scottish Grocer AwardsIn November, we continued our partnership with Scottish Grocer Awards and the coveted Industry Achievement Award. This is always a special sponsorship, but this year we made it extra special by arranging a performance from the Red Hot Chilli Pipers! Well regarded in Scotland as a sure-fire way to get the party started, they made it a night to remember.

Get in touch to find out how we can help you in 2023