Your consumer PR strategy sorted

Services

No PR plan is complete without a way to ensure your brands are seen by current and potential customers. MTJ's award-winning consumer PR can help you drive real results

In the past year, MTJ has landed its clients' brands on more than 200 leading consumer platforms across TV, national press, magazine websites and specialist interest titles. As the media landscape continues to evolve, businesses must identify new and innovative ways to connect with audiences. We’re experts in helping clients to engage existing contacts and to reach new ones. We know what it takes to deliver a consumer campaign that keeps eyeballs on brands and products.

Spar wine consumer and influencer campaign

We raised awareness of SPAR's vegan wine range with a campaign that consisted of media mailers, press engagements and activity with more than 30 influencers. The campaign generated more than 50 pieces of media coverage and 5 million+ opportunities to see.

Working with personalities that shine

Who said PR isn’t glamorous? One of the tools we’ve used to great effect is working with TV personalities to increase brand exposure. We identify which TV figure is the best brand fit and then liaise with their agent to deliver a campaign or long-term ambassador agreement.

We’re well versed in working with some of the biggest names on TV from reality stars to Countryfile presenters.  We create exciting and engaging campaigns that secure maximum impact.

TV and radio

No consumer PR strategy is complete without broadcast media. TV and radio campaigns are often the icing on the campaign cake for clients seeking to achieve huge reach and audience engagement on a fixed budget.

We work with specialist broadcast partners alongside weaving in our own media relationships because this delivers high-impact results. From preparing briefs for brand spokespeople to TV and radio studio visits, MTJ PR offers full-service broadcast campaigns to supercharge any consumer plan.

Spunj This Morning

We generated 60 articles for Spunj's new product including The Sun, Daily Express, Woman’ Own and Daily Star resulting in 24.2 million opportunities to see. We also engaged 120 influencers including Lindsay Queen who took the products on This Morning, leading to a 2,000% sales increase. 

Lumiere lighters print activity

We raised awareness for Lumiere’s luxury refillable candlelights by focusing on engaging key print and online journalists, targeting seasonal gift guides. The brand featured in Mail Online Daily Star and Ideal Home, reaching 8.6 million people and helping secure a permanent listing in a retailer. 

Newspapers and magazines

The backbone of any effective consumer PR campaign is national newspaper and magazine coverage. With an ever-changing media landscape, a more digital-focused approach is key.

With decades of experience in traditional print and digital media, we advise clients on the most effective route for them. Often brands need to drive traffic to their website and other social platforms. Through our media relationships and link-building strategies, we can fulfil client requirements as an integral part of an overall consumer plan.

In the past year alone, we’ve secured coverage for our clients in all major national newspapers and magazines. This includes The Daily Star, Your Home, The Sun, Daily Mirror, The Daily Mail and many more.

Our consumer PR strategy & vision

At MTJ PR we never rest on our laurels. As the media landscape unfolds, so does our reporting and results delivery for our clients.

With digital media becoming more influential, we adapt consumer PR strategies for clients to ensure they align with what journalists and media outlets are seeking.

Our clients share a vision and at MTJ PR we help to bring this to life. Through our extensive network of media contacts, we’re perfectly placed to advise on the content media titles want. This is because we understand what consumer PR campaigns need to do to achieve the desired results.

Consumer PR

Get in touch to find out more

Luke Marsden
Luke MarsdenAccount Director
Bringing a unique perspective to the world of consumer PR, Luke joined MTJ PR in February 2021. Previously, he worked for national media titles, Bauer and Wireless media groups. With nearly a decade of experience in consumer PR and media relations, Luke heads up MTJ’s consumer division. He leads on the B2C comms strategies for Florette and Typhoo Tea alongside supporting the team on trade and consumer projects across other client partners.