Every communication challenge is an opportunity.
We pride ourselves on the close and effective relationships we have with our clients and the value we add to their businesses.
We push the boundaries, exceed client expectations and provide a personal, hands-on approach to deliver outstanding campaigns. Here’s the services we provide.
Media Relations
With an eye for news and the experience to know exactly what journalists and influencers are looking for, we ensure that our clients create compelling headlines, for all the right reasons.
Our close and effective relations with leading consumer and trade writers unlock business-building opportunities, capturing the attention of the audiences we’re trying to reach.
Trade PR
We’ve worked hard to earn a reputation as one of the UK’s top trade PR companies.
We provide comprehensive, all-year-round trade media relations for all our clients, focusing on all areas of the cash & carry/wholesale, retail and foodservice sectors.
We’re really proud of the fact we’re the only PR company in the UK to win The Grocer magazine’s ‘Client Team Agency of the Year’ two years running.
Consumer PR
Consumer PR allows us to let our creative juices run freely, delivering campaigns that are as memorable as they are influential.
We’re proud of our ability to connect with consumers and opinion-formers, creating real standout for our clients.
From national headlines to community-based news, we ensure that media, as influencers, sit up and take note, working with us to engage, inform and enthuse their readers across both print and digital platforms.
Social Media
Playing an ever-increasing role in the communication mix, we’re well versed in using social media to project key messages to key audiences.
Using all the key social media platforms, we identify the optimum channels for individual audiences, developing strategies that bring company and brand messages to life.
We also recognise the importance of evaluation, using the latest metrics to assess the reach and impact of campaigns.
Influencer Marketing
Want to get your products or messages into influencer hands? We can make that happen. We’ll find the right influencers on the right channels for your audience.
From one-off product or campaign launches to ongoing formal ambassador programmes we can create, manage, deliver and review a strategy for you.
Experiential
We’ve created some very memorable moments for brands to generate brand engagement over the years including singing gondoliers, Sasquatch’s UK road trip and a Notting Hill Carnival Float to name just a few.
We also specialise in delivering sales-driven activities such as supermarket sampling which is designed specifically to grab shoppers attention and convert trial to repeat purchase.
Employer Brand & Internal Comms
As companies increasingly recognise that employees are their single most important asset, we’re helping to drive internal communication up the corporate agenda.
We’re well versed in employee engagement, informing and motivating employees and positioning businesses and organisations as great places to work, helping to retain the best people and attracting high calibre individuals.
Incident Management
The word ‘crisis’ doesn’t exist in the MTJ PR vocab.
Instead, we work with clients on ensuring that front-foot communication is a cornerstone of their ‘incident’ management protocol.
When things go wrong, on or off site, we’re ready to respond, confident in the knowledge that we can deal with full-scale incidents proactively, communicating clearly and effectively with all stakeholders.
That’s why we deal with incidents, not crises!
Event Management
An MTJ PR organised event really is something to behold. We create and manage events that leave a long-lasting impression.
Famed for our media briefings and press conferences, our successful events management experience also includes community events, trade shows and product launches.
We can take the lead or play a supportive role, confident in the knowledge that all MTJ PR events run seamlessly, ensuring that your event will make the very best impression.
Media Planning
We recognise the value of truly integrated communication and that’s why a growing number of clients are turning to us for media planning and buying.
This allows us to run PR campaigns alongside paid-for media across print and digital.
Our buying power means that we can negotiate advantageous rates, using paid-for media to amplify PR activity.
It’s truly compelling!
Monitoring & Evaluation
We’re only as good as the results we achieve and that’s why we place a huge amount of emphasis on campaign evaluation.
We use a range of criteria to assess the success and impact of our work, always linking back to agreed KPIs.
We set the bar high and our transparent reporting and evaluation systems highlight the value that clients derive from investing in us.
It works for us, but much more importantly it works for our client partners.
Media Training
We can work with your company spokespeople to ensure they understand the media and build the skills and confidence to speak to both print and broadcast journalists. We’ll work with them to identify key messages that can be delivered in a clear, media-friendly way.
