Project Description

I'll Be Back...

Rustlers
The Brief:
  • Kepak, a long-standing MTJ PR client, needed maternity cover within the busy marketing and category department of the business. It is testament to the high esteem in which we are held by our clients that MTJ was approached to cover a Trade Marketing Manager role at the company through a colleague secondment.
What We Did:
  • Our very own MTJ PR Account Manager, Emma, made the transition from agency to in-house, managing the trade comms for Rustlers - one of the UK’s biggest food brands. During her 12 month secondment, Emma worked alongside various departments, sharing her in depth PR knowledge to produce innovative, integrated campaigns and marketing initiatives, including the brand’s first move into the breakfast occasion with the launch of the Rustlers All Day Breakfast Sausage Muffin – becoming the No.1 breakfast product in micro-snacking with a 69% share of the market,, worth almost £10m.
The Results:
  • A greater understanding of the workings of the wider company, its values and priorities, resulting in a stronger partnership between MTJ and the marketing department.
  • New working relationships with other departments at Kepak, which we now support with various comms, including HR (employee newsletter) and Sales (testimonials, photography and foodservice campaigns).