To devise and deliver an integrated campaign combining print and digital PR & marketing, to announce the relaunch of Republic Technologies' matches range to consumers and the trade.
Highlight the wider usage occasions of matches among key consumer audiences, utilising the three core brands: Cook's Matches, Bryant & May, and Swan.
What We Did:
Devised and delivered a national consumer survey in partnership with Bryant & May. 'Re-light My Fire' looked at how couples can re-ignite the spark in their relationship - and the signs that the spark has died!
Partnered with 'foodie' titles - Olive and Delicious - to deliver advertising and sponsored advertorials in association with Cook's Matches.
Partnered with Sunday Express 'S' Magazine to deliver a series of sponsored advertorials in the Food, Interiors and Gardening pages, supported by digital advertising.
Implemented a sustained programmed of trade media relations including news and features support, plus multi-channel advertising to keep matches front of mind.
105 pieces of coverage across print, digital and social channels, within consumer and trade
13.2m Opportunities to See
Coverage in national tabloids including The Sun, Mirror, Independent and the Metro