The importance of evaluation

At MTJ Associates, we are proud to work with a variety of clients that each have different business objectives to achieve.

We’ve represented market-leading national brands in consumer and trade environments for more than 20 years. Working within the FMCG, food service, leisure and manufacturing sectors, we have built up a professional rapport with print and digital media and opinion formers which helps us to spread our clients’ key messages to their target audiences.

One of our regular responsibilities at MTJ Associates is to collate reports for clients outlining the success of our work.

Measuring our PR strategies is an important process that allows us:

  • Compare the effectiveness of our PR efforts – what has worked, what can we learn from and how can we improve.
  • Evaluate the reach and impact achieved.
  • Track the use and understanding of our key messages.
  • Allows the team and clients to verify the invaluable work we do together.

Gathering this data is not only important to the client, but means that we can constructively analyse our performance month by month, try new strategies and pursue those that work well.

The results give clients the satisfaction that we are collectively meeting business targets and making an impact to drive their brand, product or event to the specified markets.