Social media is more important to brands than ever before, which makes a comprehensive social media strategy a vital element of any marketing campaigns. Here, we’ve detailed the best times, days and frequencies to post on each channel for increased engagement and effectiveness.
It’s essential to remember that these are only guidelines. The best data is your own data. Review your post and audience insights regularly to determine which days, times and formats work best for you.
A recent report from Simply Measured offers guidelines that can help you to develop an effective strategy or improve your current one…
- Generally speaking the best time for a Facebook post is between 12-3PM during the week – posts shared around 1PM see an increase in shares and around 3PM an increase in clicks.
- Over the weekend between 12-1PM is most effective. Posts before 8AM or after 8PM tend to achieve lower levels of engagement and may not reach their target audience.
- The best days for posting (engagement wise) are Thurs-Sun so try to avoid posting your best content in the middle of the week. On average, Fridays achieve 17% of all likes and 15% of all comments and shares.
Most successful social media brands post just once a day on Facebook, it’s worth looking through a brand’s specific audience insights to refine this, and determine whether more or less could be necessary – maintaining a presence through at least one post a day is a good starting point.
- The best times to tweet vary greatly from12PM onwards; however 5PM typically sees the highest level of engagement – this can be directly linked with workers’ commute home.
- It has also been reported that RTs (retweets) and CTRs (click-through rates) are highest at noon, 3PM or between 5-6PM.
Think of when people would typically take short breaks from their work during the day or during their daily commutes and schedule your posts to reach them during those times.
B2B companies are most successful on Twitter during business days, Mon-Fri and the most popular day for tweeting is Thursday. The fast-paced nature of Twitter means that a high frequency of posts will be essential to your success.
- It’s been found that posts will be most successful between Tues-Thurs on this professional network. However, even though Mondays and Fridays generate lower engagement it’s useful to think about how you can take advantage with the content you’ll post on those days too.
Mondays can be busy for people who are preparing for the week ahead so think of content that can help people organise ideas and get ahead for the rest of the week.
- Best times to post are during business hours. Between 10AM-11AM is known to get the most clicks and shares and anything before 6AM and after 10PM will probably receive very little engagement. In order to have your LinkedIn content seen, read and shared it’s advised to post at lunchtime or immediately before 5PM.
LinkedIn itself reports that roughly 20 posts per month are ideal and this will usually result in reaching around 60% of your audience.
- Monday, Wednesday and Thursday are claimed to see the highest levels of engagement. Best content should be saved for Monday and Thursday specifically, and Sunday posts should be avoided where possible as they often receive the lowest level of engagement.
- Post scheduling software providers have reported that Tuesday around 2PM is the most effective day/time to post and generally the best time to post during the week is between 6-7:30PM and 11AM on the weekend.
A survey which examined profiles of 55 brands found that most post an average of 1.5 times a day; this doesn’t necessarily mean that this is the optimal number of posts to achieve peak engagement.
The study found no negative impact on brands that posted multiple times a day, in the same way that bigger brands can post less frequently and still see high levels of engagement.
Important note: Frequency of posts is sometimes less important, the key is quality and consistency over quantity.
Remember to test and learn what works best for each audience on each different channel.