Nurishment in the fast lane MTJ

It’s been full speed action for MTJ Associates and Nurishment this year! MTJA has worked with the UK’s number one nutritionally enriched milk drinkMTJ Associates works with Nurishment on major on pack promotion* to make the most of an exciting partnership which included the brand’s biggest ever on-pack promotion.

2015 has seen Nurishment’s first ever motorsport partnership, teaming up with speedworks Motorsport in this year’s British Touring car championship(BTCC).The partnership included on-car branding, extensive race-day sampling, trade and consumer hospitality and use of Speedworks drivers as brand ambassadors.Meanwhile, an on-pack promotion gave consumers the chance to win an action-packed VIP racing driver day and hospitality at the final rounds of this year’s BTCC. The winners had a blast at the final rounds of the championship – and so did we!MTJA boosted visibility of the activity with an online and print advertising campaign in trade media, the Metro, BTCC programmes and more.It’s been a fast-paced year, and awareness of the brand has shifted up a gear.*Source: IRI UK Nutritionally Enriched Milk Drink Category – Unit Sales, Period: MAT 52 w/e October 10 2015