It’s been full speed action for MTJ Associates and Nurishment this year! MTJA has worked with the UK’s number one nutritionally enriched milk drink* to make the most of an exciting partnership which included the brand’s biggest ever on-pack promotion.
2015 has seen Nurishment’s first ever motorsport partnership, teaming up with speedworks Motorsport in this year’s British Touring car championship(BTCC).The partnership included on-car branding, extensive race-day sampling, trade and consumer hospitality and use of Speedworks drivers as brand ambassadors.Meanwhile, an on-pack promotion gave consumers the chance to win an action-packed VIP racing driver day and hospitality at the final rounds of this year’s BTCC. The winners had a blast at the final rounds of the championship – and so did we!MTJA boosted visibility of the activity with an online and print advertising campaign in trade media, the Metro, BTCC programmes and more.It’s been a fast-paced year, and awareness of the brand has shifted up a gear.*Source: IRI UK Nutritionally Enriched Milk Drink Category – Unit Sales, Period: MAT 52 w/e October 10 2015