New Client Cuisine de France

PrintIn-store bakery expert Cuisine de France has appointed MTJA to play a major role in driving the growth of its business.
Following a competitive pitch, MTJA will concentrate on engaging retailers, highlighting the benefits and profit potential of baking Cuisine de France products on the premises.
The appointment comes as many retailers are looking at new ways of attracting shoppers.
“Our research showed that the aroma of freshly-baked products acts as a magnet to many shoppers,” says MTJA Account Director Claire Murgatroyd.
“We’ll be driving home the message that not only does ‘fresh bake’ attract people to stores, people who buy freshly-baked products spend more. It’s a win-win for Cuisine de France customers.”