The in-store bakery specialist unveiled the biggest single development ever undertaken for the Pierre’s hot and cold food to go range. The major investment focuses on NPD specifically aimed at the convenience channel and major innovation across product, packaging and in-store bakery equipment, complemented by dedicated in-store POS.
MTJA Account Director Claire Murgatroyd says: “The session was a great way to launch the new look Pierre’s and introduce the team at Aryzta to influential media contacts.
“In true MTJA style no press event would be the same without a challenge. This time around media contacts were challenged to create the ‘perfect sandwich’ which turned out not to be as easy as it sounds!
“We’ll be working closely with Aryzta and convenience retailers over the coming month as
Pierre’s rolls out across outlets, tracking and reporting on distribution gains.”