MTJA’s client, Burton’s Biscuits is thrilled to be announcing a brand new advertising campaign for its iconic Maryland brand which will see the brand return to TV, supported by social media activity and in-store activation, with a £1m marketing budget.


Live from 4th February, the campaign will run until the end of June, with TV advertising running throughout February, supported by a social media campaign and activation in the convenience and impulse channels.


The ‘What would you do for a Maryland?’ campaign taps into the nation’s love for cookies, centred on what people would do for a Maryland cookie when they enter the Maryland pop-up shop.


“We wanted to create a value behind the Maryland brand and found that our consumers would do almost anything for Maryland cookies, whether it’s rewarding themselves for taking the dog for a walk, or something more extreme,” says Mandy Bobrowski, UK & Ireland Marketing Director at Burton’s Biscuit Company.


“It’s the year of the cookie, and retailers can look forward to growing sales with Maryland in 2018.”