Helping Bakeaway rise to the challenge

MTJ Associates has been appointed by newly-formed chilled pastry specialist, Bakeaway Limited, to provide trade, consumer and digital media support. The Corby-based company has already secured the contract to supply all Sainsbury’s chilled pastry products, plus cookie dough and ginger dough – and has set its sights on rapid expansion.


MTJA has already organised a highly successful official company launch event, generating masses of TV, radio and newspaper coverage. Brian Homewood, Bakeaway Limited’s Managing Director, said MTJA is set to play a ‘pivotal role’ in the company’s future success.

“We are intent on becoming the UK’s leading supplier of chilled pastry products and we’re delighted to be working with communication specialists such as MTJ Associates. Their reputation in the food and drink industry for delivering outstanding results is very well known.”

MTJA Director Martin Jackson said the appointment strengthened MTJA’s reputation as ‘one of the UK’s leading food and drink PR consultancies