MTJA played a key role in the official launch of Grace Foods UK’s 10th anniversary celebrations with a media event at Grace HQ.
We invited media, company supporters and close associates to the event to kick off a year of celebrations, including a huge marketing drive featuring Grace Foods’ biggest ever new product development drive.
Representatives from the charities were in attendance at the event where there was Caribbean food aplenty and a celebratory cake cutting ceremony.
The NPD drive is being led by Encona, with the launch of a limited edition Carolina Reaper Chilli Sauce, the first mainstream table sauce to use the hottest chilli in the world.
“We’re marking our 10th anniversary, and the 95th anniversary of our parent company GraceKennedy, with a year-long programme that will excite people who already enjoy Caribbean food and drink, but we’re also confident that it will attract new shoppers to what is already one of the most dynamic sectors of the world foods market,” says Adam Reader, Grace Foods UK’s Managing Director.