MTJA is working with client Feasters to raise awareness of its nationwide sampling campaign.
The brand hit the road in early March, visiting Asda stores across the country with samples of its Flame Grilled Quarter Pounder family packs.
No brand campaign is complete without a social presence, and MTJA has worked closely with the brand team to develop a Facebook campaign that will drive awareness of the tour, engage with consumers and keep the sampling events front of mind.
With targeted regional advertising and competitions, we’ve seen great results for the first four weeks of the tour, reaching over 140,000 people online – and with more dates to come (and exciting consumer giveaways lined up) we can’t wait to see the reaction from Feasters’ followers in the coming weeks.
The second leg of the tour begins on 7th April with a visit to Asda Hunts Cross.
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