We’re also about to launch the sixth annual search for the new face of the brand. JACK’S GIRL launches on 9 March. Last year’s search resulted in over 800 entries and over 20,000 votes from across the world! We’ve worked with JACK LINK’S and website company Fat Media to launch www.jacksgirl.com and we’ll be supporting the search with a wide-ranging digital and social media campaign to attract entrants and voters.
And finally (for now)… we’ve also agreed a link between JACK LINK’S and the Virgin Money London Marathon 2015 to sample 40,000 runners at this year’s race on 26 April 2015. As part of the activity we’re sponsoring a runner who will be blogging on his experience, and how protein packed JACK LINK’S helped him with his training.